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Bibi Brzozka is lying on the carpeted floor of a ballroom at the St. Regis Punta Mita, moaning. Her eyes are closed. Her hips are gyrating. And I, like the small handful of spectators sitting cross-legged in a semi-circle around her, am waiting to watch her bring herself to orgasm.
Punta Mita is a lush tropical peninsula on Mexico’s Pacific Coast, where indigenous birds, tranquil palms, and perpetual sun turn the calendar into one breezy, ocean-kissed blur. Groundhog’s Day, but make it bliss. But I’ve come there to spend most of my time in a windowless room—and Brzozka, a Polish-born, Tulum-based sex educator and tantric guide, is the reason.
The global wellness market is one of the fastest-growing sectors of the travel industry, with analysts estimating that its current value—$1.5 trillion—could jump by as much as 10 percent in the next year. Two years after the coronavirus pandemic upended our lives, erased boundaries between work and home, and sent our anxiety levels skyrocketing, demand for wellness vacations—with offerings running the gamut from health screenings to fitness classes to spiritual guides—are at an all-time high. Sexual wellness is increasingly part of the discussion.
Sensing an opportunity for profit, the hotel industry is leaning into this new demand. The W Brisbane has added a sexologist concierge. Six Senses Ibiza is set to launch its first-ever sexual wellness conference, for women only, later this year. But in its more than 100 years of history, the St. Regis—a luxury brand where guests are assigned a private butler and spas are hushed bastions of rarefied service—has never held a sexual-themed retreat. Until now.
Before the pandemic, it’s fair to say that my ideal vacation didn’t involve leaving my husband and daughters behind for a three-day sexual wellness retreat on the Mexican coast. But more than two years into COVID-19, my perspective has shifted. At some point during lockdown I looked down at the map I’d drawn for my life—one that involves two kids and a busy career as I push closer to 40—and realized that my sexual identity has been increasingly put on the backburner. Sitting in that ballroom, I’m hoping Brzozka can help get me back on track.